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Content Optimization

AI-powered content optimization recommendations

Content optimization is the process of improving the content copy on your website or blog post. It is an advanced on-page Search Engine Optimization. Enriching user experience and turning average content to high-quality content is the goal. Google and other search engines don’t only look at target keywords in your content. Introducing long-tail keywords, meta tags, title tags, meta descriptions, meta keywords, image tags, alternate text, sidebar links and other relevant keywords is not enough anymore.

Keyword stuffing worked very well at one point of time but most search engines have moved past that. They are looking for expertise on the focus topic and other related topics. Google and other search consoles want to completely satisfy the user’s search intent. This makes intent mapping very important. Idea Labz uses artificial intelligence to optimize your content the right way to suit it more to a particular search query or informational queries and provide the best results. Content optimization is crucial for your home page and your landing pages to make the website a topical authority.

Improve your ranking potential

Analyze

We analyze your entire website and that of your competitors to identify the topics or queries which drive the most traffic.

Optimize

We develop content & content briefs that should improve your rankings based on our data-driven insights.

Research

We identify and recommend important topics & subtopics to incorporate into your content to improve your rankings.

Re-engage

Once optimized, publish your AI powered content & track engagement metrics for the next round of analysis.

Let’s Get Started

Ready To Make a Real Change?

Let’s Build this Together!

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Create content, Rank Higher, Faster

AI-powered content optimization software | London SEO Service

Get AI-powered content optimization recommendations to improve your ranking potential.

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How it works?

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Analyze

We analyze your entire website and that of your competitors to identify the topics or queries which drive the most traffic to the website.

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Research

We identify and recommend important topics & subtopics to incorporate into your content to improve your rankings.

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Optimize

We develop content & content briefs that should improve your rankings based on our data-driven insights.

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Re-engage

Once optimized, publish your AI powered content & track engagement metrics for the next round of analysis.

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Get your free content brief

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How it works

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Analyze

We examine your website and find ways to optimize for search engines like Google®, Yahoo® and Bing®.

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Edit

We walk you step-by-step through some suggested changes, including topics, keywords and phrases to improve your website’s search rankings and bring you more visitors.

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Publish

Take our easy-to-follow content suggestions and incorporate them. You’ll start to see more traffic to your site as it rises in the search rankings with your authoritative content.

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What’s the difference between Content optimization & SEO?

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The keyword is still relevant, but SEO has become more complex.

With the rise of semantic search, the goal is to cover a topic rather than zoning in on a specific keyword. Think “content strategy” rather than “keyword density.” Just as Keyword Research and optimization is a framework for SEO. Similarly, topic modelling (how words and phrases are interrelated) is a framework for content optimization.

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We’ve got your back.

Our service and tools automates research into content development, periodically performs content analysis and delivers content recommendations on a continual basis.

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4 Basic Types of Content Optimization

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As content optimization increases popularity for a workable internet promotion strategy, organizations are generating articles of types in a rapid speed. However, what’s persuasive material when it can not be seen? The simple truth is that if it can not be seen by your own audience, it wont be very powerful, which explains the reason why content optimization is a critical measure from the articles promoting procedure.
Through articles marketing, you’re providing crucial data that search engines may use to ascertain what your articles and, by extension, your organization — is exactly about. Search engines subsequently use this info inside the search engine results that they display to get relevant keyword phrases or terms. As articles in the type of text, videos, images, and news is currently a part of the search results, an article marketing procedure you employ should really be tailored into the kinds of articles you’re producing.
Below Are a Few Tips on how to maximize material in all those four Important formats — text, picture, news and video:
Optimizing text
Site content optimization is vital for several written text, however, it’s especially vital for landing pages or pillar pages which have information regarding other articles bits or related topics.
Title tags: Among the very essential components of optimization would be your name label. In html page, the tag” (title)” can be utilised to place the webpage name label, which informs the viewer exactly what the page is all about in only a couple of words.
Title tags are all found in many places to spell out the articles. As an instance, they have been utilized by search engines because the hyperlink text to each search results they exhibit. In addition, they have been frequently utilized on interpersonal networking sites to spell out the page whenever someone shares this content. The name tag additionally is visible on the very top of the browser once the page is viewed, of course, when the browser is tabbed, then it is going to function as the name of this webpage to that page being read. Because of this, name tags aren’t only essential to search engines; they function as purposeful techniques to spell out your site’s content for their own audience.

Meta Descriptions: Successful meta-descriptions concisely state the summary of the content page, you need to comprise keywords that are relevant. That is the chance to market to users and them clicking on a page, therefore it is ideal to steer clear of generic descriptions, such as “Welcome to your webpage” which do not really let them know anything regarding your content material or provide them grounds to browse through. Additionally, search engines restrict the quantity of real estate designed for descriptions — typically approximately 150-160 characters.

Meta Keywords: Meta keywords are notably like meta tag descriptions. And even though meta tag does not appear to directly help improve page ranks, they’ve been recognized to potentially hurt internet search engine positions if the label is “Overstuffed.”
Some webmasters are known to glue as many keywords as you possibly can to a meta tag, trusting their presence will soon prompt inclusion in search outcomes. But, that isn’t the situation, therefore it is ideal to focus on the side of care and comprise just a couple of genuinely important keywords in this label.
Thus, along with optimizing articles tags, your own URL arrangement needs to be optimized to make sure it is straightforward, purposeful, and comprises the most proper search phrases which are related to your articles. If appropriate, you might choose to include longtail keywords to your URLs, therefore users searching specific results may possibly discover your articles easily inside their own searches.

Optimizing Pictures

As users usually hunt for graphics, the visuals that you display in your own site also should be optimized for discovery. Not just are you graphics within specific “Picture” searches on search engines, but they also can come from the primary “Internet” search engine results — in case your search engine determines your image is related to a specific search phrase or term. In reality, your graphics may possibly appear on a SERP even if your additional material pages do not.
Unlike text marketing, search engines can not derive the full significance from image-based articles yet. (even though it’s surely an objective all have in the long run ). Though they largely require the circumstance of this page (i.e., the written text, and also the text-related tags) a graphic appears to spot its significance to your search query, the metatags which can be useful for each image also play a vital part in determining its contextual significance. Different types of metadata which may be optimized for graphics involve source (i.e., document name and location ), alt, and name tags. To accomplish the most effective results in the search, many of these tags have to be optimized.
Alt-tags: alt-tags function as alternative text to describe the image once the image isn’t readily available to be displayed.
A picture might not be displayed in case an individual’s online connection is very slow, or when the page does not load properly.
Also, if text-reading applications are used (e.g., for users who have visual impairments), then it’s the alt tag which gets read to characterize precisely the graphics that appear on the webpage.
For all these reasons & others, it is critical to select simple, nonetheless keyword-rich phrases on your alt tags to describe your web site pictures.
Additionally, they help your audience know the circumstance of this image, therefore the label text you decide on should clarify the image right and comprise of correct keywords.
Filename: Although the alt label and image name tag hint search motors in as to the image is currently of, an proper file name goes one step farther — it provides contextual details about what the image relates to this other material onto the web page.
Exactly like your graphics’ alt and title tags, then your image file names include the keywords you are optimizing your articles for. Thus, as opposed to publishing your image files to your web site by means of a file name such as “DC000245.jpg” then decide to try to make use of names that are descriptive, such as “icecreamcone.jpg.”
Document size: as previously mentioned before, an individual can visit alt tag text rather than a graphic, when a page doesn’t load properly. 1 way to lower the probabilities of those page-load issues is to correct the quality of your pictures, to ensure your site can handle them precisely. Both massive image files along with image-heavy articles pages are able to make your web site load slowly or never — both which might lead to lower search engine positions. And so, I suggest lowering your file sizes as far as you possibly can, without compromising the calibre of the image.

Optimizing videos

Now it’s simpler than ever before for anybody, for example, entrepreneurs, to generate content. By the countless videos which have gone viral, so we’ve heard that videos do not necessarily have to become professionally recorded or must succeed — that they just have to be entertaining, useful or enjoyable, and compelling.
To begin, make an optimized, branded station for the company on the video site of one’s choice. Possessing a branded station increases brand awareness and leverage for the different content. Then maximize your movie :
Video names: Your video name should contain appropriate keyword phrases, but also need to attract your audience’s interests. Dull titles which are too keyword-conscious will lead individuals to feel that the video is merely a marketing hoopla.
Though your description will consist of keywords, it will primarily be written in a manner that addresses the requirements of one’s audience, not simply of search engines. Lead to your video descriptions with a link into this page onto your own internet site that’s quite relevant to this topic material, therefore audiences understand where they are able to discover the extra articles along with other information you’ve got.
On-site optimization: Like graphics, if posting audio to your website, make certain to maximize the description and name tags, as search engines use those tags to comprehend video information and circumstance.
Once your video is optimized, host your videos on platforms such as YouTube along with Vimeo, they provide codes which one can paste into your site’s HTML — this may allow people to see your own videos directly in your own page, as opposed to being forced to pay a visit to the video website. Boost your picture’s filename, as you want using graphics — i.e., containing targeted keywords.
Optimizing news
Every company owner which features a site is a writer. Likewise, every company owner on the web now has the capability to report and produce industry-related news. When it’s by way of an internet weblog, a “news” section onto a site, or through interpersonal networking along with other brand communicating sockets, optimizing your information can assist your business get thought to be an educational way to obtain relevant industry information and thought leadership.
Yet, on the web, the news is an extremely competitive space, helping to make it tough to build news articles that’ll rank on search engines like google. As a consequence, you have to carefully and accurately maximize your information so for this to get noticed and induce the continuing reader attention which may benefit your company.
Here are some key factors involved with news articles marketing:
The news team in Google may examine your articles and, if approved, add it from news search engine results. Remember the Google News includes explicit requirements for several websites looking to publish news articles.
Static URLs: To print news articles which rankings and additional real news websites, you are going to be needing each guide to exist to a more static URL — and therefore each article you produce is generated on a standalone page in your own website.
Keywords: Like most of the material types, your news articles ought to really be keyword-optimized. Though your body of your content needs to include your relevant key terms, ensure your articles isn’t over-optimized (i.e., filled with keywords ). In addition, if your news item comprises video or photos elements, make sure you optimize each in line with the instructions outlined previously.
Exactly like a site rank at search engine results, then you’re targeting the news articles to rank highly in traffic benefits. To attain this, your information will have to own complete metadata, including the key terms you’re targeting.
In general, content optimization is an essential portion of this content creation and promotion process and may really be treated as a process that gives a great result. If your articles writers consider each calculating point when developing text, video, picture, and news articles, the optimization procedure will probably go a lot more smoothly. After all, your articles will not be as successful as possible if not fully optimized.

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We’re with you every step of the way.

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It’s easy to optimize your website.

A helpful wizard guides you step-by-step through the process and teaches you more about your site, visitors and even shows you how search engines work.

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The more, the merrier.

Search Engine Visibility helps your website rise in the search rankings. And the higher your search rankings, the more likely your customers will visit your site.

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We’ll help you choose your words wisely.

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Get content suggestions specifically for your business.

We’ll even show you what questions and phrases people are using to find businesses like yours on search engines.

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Improve your site’s rank

Understand the intent behind a query.
Shift towards “content strategy” rather than “keyword density.” and fine-tune your content by learning what works—and what works even better.

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Your questions, our answers.

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What is Content Optimization?

Content optimization is the process of improving the content copy on your website or blog post. It is an advanced on-page Search Engine Optimization. Enriching user experience and turning average content to high-quality content is the goal. Google and other search engines don’t only look at target keywords in your content. Introducing long-tail keywords, meta tags, title tags, meta descriptions, meta keywords, image tags, alternate text, sidebar links and other relevant keywords is not enough anymore. Keyword stuffing worked very well at one point of time but most search engines have moved past that. They are looking for expertise on the focus topic and other related topics. Google and other search consoles want to completely satisfy the user’s search intent. This makes intent mapping very important. Idea Labz uses artificial intelligence to optimize your content the right way to suit it more to a particular search query or informational queries and provide the best results. Content optimization is crucial for your home page and your landing pages to make the website a topical authority.

What’s the difference between content optimization and SEO?

As mentioned above content optimization is mostly content enhancement on a page. Search Engine Optimization, on the other hand, deals more with technical stuff. The goal of both is to attract more organic traffic and improve search engine rankings. Content optimization is more to do with improving the content copy. It also enhances the content creation workflow and content distribution on social media and other channels. SEO focuses on improving the technical performance of the page. SEO seeks to improve Click-Through Rate, page speed, conversion rate, fix broken links and reduce bounce rate. These are the traditional SEO metrics. All of these factors play an important role in increasing your organic search results. Adding more internal links, inbound links and other forms of link building are also used to increase dwell time on your page.

What is the importance of SEO?

SEO is vital to improving your ranking on search engine results pages. SEO can give you that competitive advantage that you are seeking. It should be a key part of your content marketing strategy or your digital marketing strategy. 95% of pages viewed after a google search are on the first page of google. Your search ranking is vital to your content being viewed by the audience you want to reach. To ensure a solid online presence, SEO should be a big priority for any content marketer. Auditing and judging the results of your SEO is very important. You can use Google analytics, HubSpot or other web analytics to review the performance of your SEO.

How can Idea Labz help me?

On a periodic basis, (a) we analyze the content of your website relative to that of your competitors, (b) competitor analysis: research and identify the differential content which is delivering traffic to competitors (c) and then creates detailed Content Briefs based on currently available data. Our approach focuses on achieving topical authority through creating broad, deep content that answers your audience’s questions and is tailored around user intent. We will then also recommend techniques to improve connectivity across inbound and outgoing links to/from your website for related content to other important pages.

What are Content Briefs?

Content Briefs are essential data like topical suggestions that give content writers the relevant inputs they need to write great content that ranks highly for your target topic. These briefs outline, for example, the topics and subtopics which we recommend you include into your website content. It could also outline the questions to answer within existing content pages to improve relevance rankings. It can also include items like word count metrics, content quality scores etc. These content briefs should help the content teams create posts that cover niche content that appeals to your customer base.

Does Idea Labz do the writing for me?

We typically provide your content team with briefs they need to write high-performing posts. We also do offer content creation as a service where we can develop these Content Briefs into full-fledged publishable content.

Why should I choose Idea Labz for Content Optimization?

Our Content Optimization tools use machine learning to analyze your focus topic and provide specific recommendations on what to write, and how to write it. We help build a content inventory and use topic models to determine what you need to cover in your content to gain rankings for all search terms/queries related to your main focus topic.

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What is Content Optimizaton?Content Optimization is a process that refers to a piece of content that is written in a particular way, that would cater conveniently to a massive audience. The optimized content should have relevant keywords, URL links, meta tags etc. The optimized content can be easily detected by the search engines and that would pop your website or the landing page of your website on the top of search results.

What is Natural Language Processing?

Natural Language Processing or NLP is a field of that is associated with of simple language, machine learning and artificial intelligence together.

What is Ai Powered Content?

Ai powered content is nothing but artificial intelligence that is programmed to do daily applications easy for the people like giving insights, delivering predictions and recommendations, communicating with customers etc. It is beneficial for the marketers.

How does AI help Digital Marketing Executives or Content Marketers?

AI has come a long way and it can help Digital Marketers and Content Marketers in numerous ways like Generating Content with the help of data and information and even curating content and giving you suggestions. As for Digital Marketing, it helps in Email Marketing and Digital Advertising or even Web Designing.

How AI strategize marketing strategies?

AI is used in marketing strategy, as chat bots for industries. But apart from these, AI helps customer support to know real time customer demands, customising customer experience via chat bots, personalization, sales to improve brand representation etc.

How AI creates leverage in Social Media Marketing?

For every industry, Social Media Marketing is a prime source to broadcast your product or service. AI helps in finding potential customers and analyse their social media activity to find out what kind of content are they inclined to.

What is SEO?

SEO or Search Engine Optimization is a process that uses different techniques or tactics to increase traffic to a website. It is an organic or natural way to promote website and bring your website at the top of the search results of various search engines.

How do you know if you have good SEO content?

A SEO Content must have researching keywords, quality content, content that is relatable to users or customers, know the basics of technical SEO and do not forget to keep an eye on the analytics. A piece of content should be equipped with all of the above

Why is Keyword Research important for SEO?

Keyword Research is important in SEO as it helps to bring traffic organically to your website. Well researched keywords, including in your web content can give you an idea about your target audience and their preferences. This amplify your content as well.

What is search volume?

Search volume is the number of searches that are expected for a specific keyword within a particular period of time.

What is an editorial calander?

Editorial calender is nothing but a planning document that keeps track of the entire process of content from creating, developing to publishing.

What are bounce rates?

Bounce rates are percentage of users who leave a particular landing page without further browsing into the website.

What is Google Analytics?

Google Analytics is a free web analytic tool or a platform that gives you the complete picture of your website traffic, visits and activities through detailed statistics, reports.

How does Google Search Console works?

Google Search Console is a collection of various tools and resources that helps in maintaining an equivalent watch over the performance of your website, in the Google search index.

How does Google Searches work?

Google Searches browse over various website links and find the most appropriate and popular websites that matches your keywords.

What are the most important ranking factors in SEO?

The most important ranking factor to help SEO are better user experience, mobile friendliness, age of URL and links, page speed, secure and accessible websites etc.

What are the best SEO tools?

Google Keyword Planner, SEMrush, Longtail Pro, DeepCrawl are some of the best SEO Tools.

What is ment by Keyword Stuffing?

Keyword Stuffing is inserting a massive amount of keywords in a content. So, it could drive traffic and achieve a good SEO ranking.

What is a keyword Density Checker?

A keyword Density checker is a tool that checks the total percentage of keywords used in a particular content. It also is responsible to check how many times a keyword has been repeated.

How important is providing quality content for SEO?

Quality content is important for friendly SEO. Without good, relatable content that appeals to consumers, the effort will f=go in vain even if we have multiple Keywords inserted into a write-up.

How to write a well-structured Blog Post?

A well structured blog post should have many features, like the catchy heading, makes sub-paragraphs and sub-headings, insert bullet points and links to make it more authentic.

What is a Meta Description?

Meta Description is summarization of a blog post into about 160 characters. Search engines sometimes use these descriptions to get users know what is the content of the website in brief.

What is Local SEO?

Local SEO is a medium through which a business or service is promoted locally. It is an effective way to get local business from local customers.

What is a title tag?

Title tags are HTML elements that specifies title for web pages. These are the titles which are visible over search engine result pages. They are important for SEO and Social Sharing.

What is content distribution?

Content Distribution is a act of promoting content online to various media platforms through various channels. It may be an earned, owned or paid platforms.

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