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What’s the difference between Content optimization & SEO?

Your questions, our answers.

What is Content Optimization?

Content optimization is the process of improving the content copy on your website or blog post. It is advanced on-page Search Engine Optimization. Enriching user experience and turning average content to high-quality content is the goal. Google and other search engines don’t only look at target keywords in your content. Introducing long-tail keywords, meta tags, title tags, meta descriptions, meta keywords, image tags, alternate text, sidebar links and other relevant keywords is not enough anymore. Keyword stuffing worked very well at one point of time but most search engines have moved past that. They are looking for expertise on the focus topic and other related topics. Google and other search consoles want to completely satisfy the user’s search intent. This makes intent mapping very important. Idea Labz uses artificial intelligence to optimize your content the right way to suit it more to a particular search query or informational queries and provide the best results. Content optimization is crucial for your home page and your landing pages to make the website a topical authority.

What’s the difference between content optimization and SEO?

As mentioned above content optimization is mostly content enhancement on a page. Search Engine Optimization, on the other hand, deals more with technical stuff. The goal of both is to attract more organic traffic and improve search engine rankings. Content optimization is more to do with improving the content copy. It also enhances the content creation workflow and content distribution on social media and other channels. SEO focuses on improving the technical performance of the page. SEO seeks to improve Click-Through Rate, page speed, conversion rate, fix broken links and reduce bounce rate. These are the traditional SEO metrics. All of these factors play an important role in increasing your organic search results. Adding more internal links, inbound links and other forms of link building are also used to increase dwell time on your page.

What is the importance of SEO?

SEO is vital to improving your ranking on search engine results pages. SEO can give you that competitive advantage that you are seeking. It should be a key part of your content marketing strategy or your digital marketing strategy. 95% of pages viewed after a google search are on the first page of google. Your search ranking is vital to your content being viewed by the audience you want to reach. To ensure a solid online presence, SEO should be a big priority for any content marketer. Auditing and judging the results of your SEO is very important. You can use Google analytics, HubSpot or other web analytics to review the performance of your SEO.

How can Idea Labz help me?

On a periodic basis, (a) we analyze the content of your website relative to that of your competitors, (b) competitor analysis: research and identify the differential content which is delivering traffic to competitors (c) and then creates detailed Content Briefs based on currently available data. Our approach focuses on achieving topical authority through creating broad, deep content that answers your audience’s questions and is tailored around user intent. We will then also recommend techniques to improve connectivity across inbound and outgoing links to/from your website for related content to other important pages.

What are Content Briefs?

Content Briefs are essential data like topical suggestions that give content writers the relevant inputs they need to write great content that ranks highly for your target topic. These briefs outline, for example, the topics and subtopics which we recommend you include into your website content. It could also outline the questions to answer within existing content pages to improve relevance rankings. It can also include items like word count metrics, content quality scores etc. These content briefs should help the content teams create posts that cover niche content that appeals to your customer base.

Does Idea Labz do the writing for me?

We typically provide your content team with briefs they need to write high-performing posts. We also do offer content creation as a service where we can develop these Content Briefs into full-fledged publishable content.

Why should I choose Idea Labz for Content Optimization?

Our Content Optimization tools use machine learning to analyze your focus topic and provide specific recommendations on what to write, and how to write it. We help build a content inventory and use topic models to determine what you need to cover in your content to gain rankings for all search terms/queries related to your main focus topic.

What is Content Optimizaton?Content Optimization is a process that refers to a piece of content that is written in a particular way, that would cater conveniently to a massive audience. The optimized content should have relevant keywords, URL links, meta tags etc. The optimized content can be easily detected by the search engines and that would pop your website or the landing page of your website on the top of search results.

What is Natural Language Processing?

Natural Language Processing or NLP is a field of that is associated with of simple language, machine learning and artificial intelligence together.

What is Ai Powered Content?

Ai powered content is nothing but artificial intelligence that is programmed to do daily applications easy for the people like giving insights, delivering predictions and recommendations, communicating with customers etc. It is beneficial for the marketers.

How does AI help Digital Marketing Executives or Content Marketers?

AI has come a long way and it can help Digital Marketers and Content Marketers in numerous ways like Generating Content with the help of data and information and even curating content and giving you suggestions. As for Digital Marketing, it helps in Email Marketing and Digital Advertising or even Web Designing.

How AI strategize marketing strategies?

AI is used in marketing strategy, as chat bots for industries. But apart from these, AI helps customer support to know real time customer demands, customising customer experience via chat bots, personalization, sales to improve brand representation etc.

How AI creates leverage in Social Media Marketing?

For every industry, Social Media Marketing is a prime source to broadcast your product or service. AI helps in finding potential customers and analyse their social media activity to find out what kind of content are they inclined to.

What is SEO?

SEO or Search Engine Optimization is a process that uses different techniques or tactics to increase traffic to a website. It is an organic or natural way to promote website and bring your website at the top of the search results of various search engines.

How do you know if you have good SEO content?

A SEO Content must have researching keywords, quality content, content that is relatable to users or customers, know the basics of technical SEO and do not forget to keep an eye on the analytics. A piece of content should be equipped with all of the above

Why is Keyword Research important for SEO?

Keyword Research is important in SEO as it helps to bring traffic organically to your website. Well researched keywords, including in your web content can give you an idea about your target audience and their preferences. This amplify your content as well.

What is search volume?

Search volume is the number of searches that are expected for a specific keyword within a particular period of time.

What is an editorial calander?

Editorial calender is nothing but a planning document that keeps track of the entire process of content from creating, developing to publishing.

What are bounce rates?

Bounce rates are percentage of users who leave a particular landing page without further browsing into the website.

What is Google Analytics?

Google Analytics is a free web analytic tool or a platform that gives you the complete picture of your website traffic, visits and activities through detailed statistics, reports.

How does Google Search Console works?

Google Search Console is a collection of various tools and resources that helps in maintaining an equivalent watch over the performance of your website, in the Google search index.

How does Google Searches work?

Google Searches browse over various website links and find the most appropriate and popular websites that matches your keywords.

What are the most important ranking factors in SEO?

The most important ranking factor to help SEO are better user experience, mobile friendliness, age of URL and links, page speed, secure and accessible websites etc.

What are the best SEO tools?

Google Keyword Planner, SEMrush, Longtail Pro, DeepCrawl are some of the best SEO Tools.

What is ment by Keyword Stuffing?

Keyword Stuffing is inserting a massive amount of keywords in a content. So, it could drive traffic and achieve a good SEO ranking.

What is a keyword Density Checker?

A keyword Density checker is a tool that checks the total percentage of keywords used in a particular content. It also is responsible to check how many times a keyword has been repeated.

How important is providing quality content for SEO?

Quality content is important for friendly SEO. Without good, relatable content that appeals to consumers, the effort will f=go in vain even if we have multiple Keywords inserted into a write-up.

How to write a well-structured Blog Post?

A well structured blog post should have many features, like the catchy heading, makes sub-paragraphs and sub-headings, insert bullet points and links to make it more authentic.

What is a Meta Description?

Meta Description is summarization of a blog post into about 160 characters. Search engines sometimes use these descriptions to get users know what is the content of the website in brief.

What is Local SEO?

Local SEO is a medium through which a business or service is promoted locally. It is an effective way to get local business from local customers.

What is a title tag?

Title tags are HTML elements that specifies title for web pages. These are the titles which are visible over search engine result pages. They are important for SEO and Social Sharing.

What is content distribution?

Content Distribution is a act of promoting content online to various media platforms through various channels. It may be an earned, owned or paid platforms.