What is Content Optimization

• A technique for bringing in more visitors through free, organic search results.
• Major search engines like Google, Bing, and Yahoo rank websites based on specific parameters – e.g. topical authority, content, keywords, engagement & traffic, domain-level brand metrics, quality of inbound and outbound links – they deem most important and they do so at no cost to the website owners.
• They continuously tweak these parameters based on their inhouse knowledge of User Intent & User Behaviour.

Our Approach

We use a combination of internal proprietary methods and externally available data extraction tools, most of which are based on latest techniques in Machine learning/AI to:

• Track and trace the methodology changes being implemented by the big search engines
• Identify key contextual inputs and changes driving ranking at search engines
• Suggest tweaks to the inhouse content to feed the changes identified as part of (a) and (b).
• We republish the tweaked content to gain rankings, while simultaneously continuing to monitor search engine practices.

What we do

Analyze

We analyze your entire website and that of your competitors to identify the topics or queries which drive the most traffic to the website.

Research

We identify and recommend important topics & subtopics to incorporate into your content to improve your rankings.

Optimise

We develop content & content briefs that should improve your rankings based on our data-driven insights.

Re-engage

Once optimized, publish your AI powered content & track engagement metrics for the next round of analysis.

Analysis

How we can work with your team in the first 30 days after kick off.

Contact Us

Address

#1903, Portland House, Bressenden Place, Westminster, London, SW1E 5RS

Contact

www.idealabz.co.uk
sales@idealabz.co.uk