What is Content Optimization
- A technique for bringing in more visitors through free, organic search results.
- Major search engines like Google, Bing, and Yahoo rank websites based on specific parameters – e.g. topical authority, content, keywords, engagement & traffic, domain-level brand metrics, quality of inbound and outbound links – they deem most important and they do so at no cost to the website owners.
- They continuously tweak these parameters based on their inhouse knowledge of User Intent & User Behaviour.