What is Content Optimization

  • A technique for bringing in more visitors through free, organic search results.
  • Major search engines like Google, Bing, and Yahoo rank websites based on specific parameters – e.g. topical authority, content, keywords, engagement & traffic, domain-level brand metrics, quality of inbound and outbound links – they deem most important and they do so at no cost to the website owners.
  • They continuously tweak these parameters based on their inhouse knowledge of User Intent & User Behaviour.

Our Approach

We use a combination of internal proprietary methods and externally available data extraction tools, most of which are based on latest techniques in Machine learning/AI to:

  • Track and trace the methodology changes being implemented by the big search engines
  • Identify key contextual inputs and changes driving ranking at search engines
  • Suggest tweaks to the inhouse content to feed the changes identified as part of (a) and (b).
  • We republish the tweaked content to gain rankings, while simultaneously continuing to monitor search engine practices.

What we do


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How we can work with your team in the first 30 days after kick off.

Website Audit & Technical Optimization

  • Site Analysis
  • Google Penalty Check Website optimization
  • Internal link structure & optimization

Organic Research & Competitor Research

  • Initial Rank Report
  • 30 optimization strategy

Content Optimization & Periodic Monitoring

  • Optimize 5 Topics
  • 3-5 Informational / Blog articles writing & submission

Contact Us