According to a recent survey of more than 1,000 content creators, 60% of companies have difficulty consistently producing content, and 65% find it challenging to produce engaging content.
When you run a content marketing campaign day in, day out, it’s difficult to keep developing new ideas and keep the momentum going. Marketing examples from across the business world that help you find new ways to get creative and create your own inspiring marketing content to win leads and sales. Examples of B2C and B2B content markers that inspire you, plus some tips and tricks for the best content marketers out there.
Customers always come first
Keeping your customers at the forefront of your marketing efforts will lead to a compelling story and a successful campaign. Every company should be able to develop the creative marketing strategy of its dreams. Savannah Marie is a content marketing consultant, author, and founder of Content Marketing for Business,
When she’s not shooting, scanning the Internet for content marketing memes, or color-coordinating Excel spreadsheets – she can be seen cuddling and reading with her yellow lab.
Brands have to juggle hundreds of thousands of assets, sometimes in just one campaign. Creative content marketing encompasses all aspects of a brand’s marketing strategy, from branding, advertising, marketing materials to content. That means everything from social media campaigns to digital content, advertising campaigns, digital marketing campaigns, and more.
You know that every social media business has a different vibe and feel, and you need to take the time to develop digital efforts that fit every website while maintaining a unique and unified voice for your brand.
This allows you to approach your customers in a whole new way based on their physical location, and thus naturally lead them to your business. One of the best digital advertising tips we can share with business owners is to ensure that your campaigns are integrated with other marketing channels. While Facebook Ads support marketing channels such as email, they also work well on social media. When promoting a sale or release of a new product, it works by itself, but it also works well when supported by another marketing channel, such as email.
GE has long been known for taking on what could be considered a boring business and bringing it to life, and its Instagram content marketing campaign is a perfect example of that. GE combined the campaign with influencer marketing to win six Instagram influencers and several super fans for GEInstaWalk. If you’re looking for inspiring B2B content – marketing example – GE is always a good place to start.
The company has been in the spotlight for several months for using user-generated content to enhance its brand on Instagram with the help of influencer marketing and social media influencers.
Running a contest is a great way to increase engagement and raise awareness of your Facebook page by generating leads and sales and collecting user-generated content that can be used in future marketing campaigns. Use an app like Wishpond to run competitions on every tab on your Facebook page and get your fans to submit photos of your brand and products. Just like running a photo contest, running sweepstakes is another great way to quickly grow your following and spread awareness of your brands.
Because sweepstakes are so easy to win, it’s easy to get people interested in your products and your message reaches the right people. They may send an important message to the world, but they have to compete with an endless number of other displays to achieve even a decent exposure time.
Digital media have paved the way for cheaper, faster, and more convenient marketing, but to take advantage of it, you need the right strategy for content marketing. If you are an entrepreneur looking for a way to channel traffic to your website, or if you want to build an online presence for your brand, then you need to create a content marketing strategy. Learn more about how you and your business can maximize the Internet in our free eBook, Digital Marketing Strategies for Business.
You also need to know that your brand cannot be sold without a two-dimensional logo attached to your product. Experience has the power to get people to engage with your brands, but it also creates a strong first impression and lasting memories.
One of the best ways to create an immersive experience for your brand is through creative content. Creative content is a generic term used to describe various forms of enriched multimedia that should be part of a brand’s marketing strategy, such as content marketing, advertising, and social media. Creating inspirational marketing financial content that communicates the message of your brands, engaging your customers, and keeping them happy is a tough nut to crack.
But don’t worry, there are ways to tick all the boxes and it’s about taking the right steps to plan content – an approach that you’ll guide for your content marketing strategy. When creating content for your marketing or financial brand, you must be guided by the guiding principles of your strategic vision. This opens up the possibility to combine critical strategic visions with user-friendly designs.
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