Choosing the best content formats to distribute for your business is crucial to attracting people’s attention and ultimately creating brand awareness. Content distribution can be very effective if you create a perfect content distribution strategy and build a great content production team. It is important to understand the buyer persona to curate content that is relevant to the target market. A content blueprint with the right content type distributed on the right platforms can maximize your impact. Creating the perfect content distribution strategy for a brand, website, or social media account takes time and effort, but it’s worth it.
In short, a content distribution strategy is a way you plan to promote your content to your target audience. It is divided into three main categories: content marketing, social media distribution, and online advertising. You can decide where the content piece goes, how much money you spend, and whether or not you share it on your own free content platforms.
This can be done through different channels, but it is important to plan a documented content strategy in advance to get the best results.
The content performance phase is the point where you are put to the test because a lot of work has to be done to reach that point. A recent study stated – “The success of brands often lives and dies from sales and promotion decisions.” No matter how much time and care you put into building your content distribution strategy, outlining your editorial content plan and process, and creating compelling, committed, high-quality content ideas, your brand’s success potential will live and die with the dissemination of your content.
With so many social channels and platforms to choose from, and so many sponsored posts competing for your audience’s attention, you need to promote personalized content through paid advertisements to fulfill your content marketing goals. Paid distribution channels include sponsored posts in print and digital as a medium of delivery of branded content to an audience. These paid distribution channels can be a great way to get your foot in the door when you start developing a content campaign, but it’s best to use the money to look for other ways to enlarge your content.
Paid content distribution strategies can make you feel popular in the short term, like paying other kids in the playground to become friends, but it doesn’t build long-term relationships.
“Crowdsourcing of participating audiences, focusing on SEO and guest blogging leads, and distributing content directly to relevant business prospects are always going to be noticed without spending money on advertising” ~ [ source: ClearVoice]
At the same time, I feel that you need the following activities to help companies better disseminate their content. Content distribution strategy aims to get the most out of your investment in your content assets by using paid and earned media to reach your target audience.
The Content Distribution Matrix is inspired by a well-established methodology for reviewing various content formats, based on comparing the effectiveness of each social channel with the resources and media investment required.
For example, you will see that the paid media matrix is not effective, but you can use it as a reminder and test. If there is a matrix that can be used for reminders and tests, then move on to testing new techniques as they become available.
A perfect content distribution strategy is an incredibly powerful tool for your entire business, but to make the most of it, you need a documented content strategy. Formulating high-quality content themes and specific strategies for distributing the generated content, such as paid promotions, reminders, and tests, helps in content creation.
Whether you are updating an existing content marketing plan or starting from scratch, this guide will help you maximize the value of your content efforts, no matter what you do.
This article shows you how to create the perfect content distribution strategy so that as many people as possible can see and share your content. Many marketers believe that you should spend 20% of your marketing time actually writing useful content and 10% on promotion. To see results, you need to promote the high-quality content to the right target audience that will see it and not just to your own audience.
To succeed in today’s flooded world, you need to share relevant content in a way that maximizes organic traffic, effectively improves lead generation, and promotes social equity for your own business.
This means expanding beyond your usual social channels and using content marketing tools you may not have tried before, such as Facebook, Twitter, Instagram, and Pinterest.