Each pillar page should answer the main question that the user has about the subject you want to grow topic authority for on the search engines. You can then create additional blog posts and articles on related or more specific aspects of this specific topic page. Each blog post or article can use an internal link back to your main pillar page, creating a cluster of information and insights that serve as a definitive guide to the topic identification.
You can be inspired by the core topics that companies have chosen for their pillar pages. Pillar pages cover a wide range of topics, from the question of what your pillar content page strategy is to the development of your company’s content plan.
In this article, we explain how to create pillar pages as you develop your topic authority, help you to bring your website into the age of content pillars and topic clusters by publishing new resource pages on the site. One of the most important steps to help you with your new content marketing strategy is to create a top-level pillar page and find available resources to link to within your topic cluster pages.
HubSpot says pillar pages act as the main content piece for an overarching topic: “A pillar page acts as a resource pillar for all content within your topic cluster.
Your main objective is to offer real value to your target groups so that they can come to you to receive expert advice and information. If you have selected a page you would like to promote, it is a reflection of your business, so remember to check it carefully. It is important to link to the right content – and not just the right page.
Where does the pillar content page appear on your website and how do people find it, and what conversion path do you need to create for them to access it from the website for better user experience?
To get back to the definition of a good pillar page topic, note that all associated blog posts link back to the particular pillar page. This gives the website authority over the pillar pages, which is a key ranking factor that plays a major role in increasing page visits. A link to an existing blog post, such as this one, will help to create a path to your pillar pages.
A top-level good pillar page gives structure and focuses on your site, which helps to build domain authority by linking existing content sections to the content pillar. Rember that the idea is not to just create longer posts but to create a comprehensive page/article.
A cluster of pages, articles, and themes help Google understand how relevant your page is to searchers “queries”. This creates a complicated web that Google uses to determine which cluster articles are relevant to a searcher’s query, as well as the content itself. You can also optimize your Google featured snippets by using a lot of questions and answers on your content pillar page. Keyword research, content audits, and mapping to create quality content are an important part of creating a top-level pillar page.
You want potential buyers to quickly understand which pillar pages serve their needs and which parts of your page also serve their needs.
Simply put, a pillar page is beneficial to your site because organized websites rank better on Google’s search engine and help visitors navigate through your table of contents. By continuing to engage users with a certain topic, keeping them on your site long enough to provide them with the information they need, it has a positive impact on search engine rankings and increases lead generation. Make sure your readers navigate the site and find information to help them make a purchase decision.
This can be easily done by doing research on your target audience and finding out 5 to 10 core problems that they face while visiting your pages and find a way to resolve them. The Topic Cluster Content/Method is a well-known strategy used by B2B and B2C businesses to improve content creation and marketing.
Now that you know what pillar pages are and why they matter, how do you create your own? If you want to create a content pillar page, the first thing you have to do is select the topic cluster model for which your site should rank.
When choosing your theme, just make sure that it is not too narrow or too wide. After some research, you may find that the posts you already have do not really address the issues people are looking for, and that is helpful in a broad topic post.
For the cluster posts you already have, it may be more effective to simply use an internal link to them rather than just to the cluster content in the pillars. Use the old cluster posts to create your content pillar page, and leave the child pages linked, but not in their original form.
Starting from scratch is a great way to ensure that your pillar pages deliver exactly what your target audience needs and are organized in the most helpful way. Pillar pages allow you to organize your blog content and site architecture to change the way people search for information.
We also show you how topic pages can be used in other child pages and what you can achieve with these pages in the blog. Focusing on a specific topic and linking it to a cluster of blog posts will help Google understand the link between both of them.
Pillar pages have become the foundation of the content calendars & content marketing strategy of many businesses. Prolonged use of the Topic Cluster Model has resulted in improving the SEO of many websites. Pillar Content Strategy plays a major role in increasing your chances of generating new leads for your business.
Although the concept of thematic clusters is not new to SEO, the increasing popularity of the strategy, driven by HubSpot and other provides, has placed a new emphasis on high-quality content creation and marketing. Pages can be optimized by using long-tail keywords in the page title. The clusters plan acts as a search engine optimization strategy that aims to improve your ranking, help search engines increase search volume, and improve site architecture. Pillar pages serve as a great example of the importance of pillar pages in trying to keep up with search engines.
If you are looking at a simple analysis of what the primary topics for your website should be, you can read more about the content optimization services we provide and the content cluster strategy we use.