Why is content optimization important: 4 things to consider

why is content optimization important

Why is content optimization important, what does it take to get your content on the first page of Google or other search engines rankings?

SEO is less about working the right title, keywords, meta descriptions & body copy in content creation than it’s about ensuring the messaging of the user intent with the visitor’s needs and how to meet them.

Keyword/ Keyword Phrase integration is a valuable part of content optimization, but the keywords are more about utilizing the language your audience uses compared to anything else. More than anything, however, Search engine optimization is about uncovering and fixing website conditions that could prevent your amazing content or blog post from being located in search engines in the first place.

Additionally, planning/optimizing for keywords, title tags, or meta descriptions, it is the job of the Search engine optimization to find hidden site architecture problems, navigation problems, site speed problems and usability concerns and find how to solve them.

Whether you’ve hired an SEO strategy consultant or digital marketing consultant, contracted with a service or are handling Search engine optimization in house, you have to spend the resources necessary for the SEOs to do their job.

SEOs should do regular site checkups, conducting your site through a number of tools looking for problems and how to solve them. Whether it be linking issues or other roadblocks the search engines could fail to solve these issues and will prevent your content from getting the attention that it deserves. There’s no sense creating high-quality content only to make it fall on deaf ears or hidden eyes. Fantastic content deserves excellent optimization and a content marketing strategy to top the google search.

Both are necessary for long term web marketing success. Content optimization and Content marketing is a popular term nowadays, and one that is on the minds of most marketing agencies. But it is a term that’s broadly understood and misapplied, with negative implications both for agencies and their clients.

What exactly is content optimization and why is content strategy important?
Here are four things you need to contemplate when optimizing content:

Frequency

Have you found the right balance with regards to publishing quality content?

Some brands find that one blog article a week with proper a meta description, primary keyword and title tags does the trick, while others determine 3 to be the magical number. Some aim to publish one high-quality content each month, while others strive for one per quarter.

If it is too regular, you’ll conquer your audience by the search volume. If it is too rare, you run the risk that they never come back. There’s no right or wrong answer, but the most important purpose is that content optimization is not just about what is being published, but how frequently it’s published and the quality of what is being published.

Relevance

Obviously, if the primary content subject matter is not related to its target audience, it might barely be described as optimized. Here we find the essential distinction between content optimization and internet search engine optimization. A piece of content might be nicely tailored to search engines, but totally miss the mark with regards to its intended audience.

Does the content address topics the audience is interested in?
In case the answer is no, then your content is not optimized and misses the ranking algorithm.

Usefulness

Useful content and relevance shouldn’t be confused. A blog article or a piece of content, for instance, maybe relevant to its audience but provides nothing of value when it comes to organic search. It is essential for brands to ascertain if there are 100 bits of identical content or when the content is unique. This relates back the stage on keyword frequency. A brand may produce content in large volume, however, this provides the reader nothing fresh and creates a foul user experience. In case your content does not assist your intended audience to resolve an issue or better understand the trend, then it isn’t a perfectly optimized content.

Progression

Does it get readers intrigued in service or a brand new product, even when it is done indirectly? Does it generate leads?

These are the four main things you should be keeping in mind while optimizing your content for the website. Content optimization tools are a very important aspect of the content creation process, make sure you don’t miss out on anything, be it the keyword optimization process, link element, or the meta description.

To know if your entire content is optimized and search engine friendly, click here and put your content to the test.