Why is content optimization important: 4 things to consider

why is content optimization important

Why is content optimization important, what does it take to get your content on the first page of Google or other search engines?

SEO is less about working the right title, keywords, meta description & body copy in content than it’s about ensuring the messaging of the content intent with the visitor’s needs.

Keyword/ Keyword Phrase integration is a valuable part of this, but the keywords are more about utilizing the language your audience uses compared to anything else.

More than anything, however, Search engine optimization is about uncovering and fixing website conditions that could prevent your amazing content from being located in the first place.

Additionally, planning/optimizing for keywords, it is the job of the Search engine optimization to find solutions for hidden site architecture problems, navigation problems, site speed problems and usability concerns.

Whether you’ve hired a search engine optimization consultant, contracted with a service or are handling Search engine optimization in house, you have to spend the resources necessary for the SEOs to do their job.

SEOs should do regular site checkups, conducting your site through a number of tools looking for problems. Whether it be linking issues or other roadblocks the search engines could fail to solve these issues and will prevent your content from getting the attention that it deserves. There’s no sense creating content only to make it fall on deaf ears or hidden eyes. Fantastic content deserves excellent optimization and a content marketing plan.

Both are necessary for long term web marketing success. Content optimization is a popular term nowadays, and one that is on the minds of most marketing agencies. But it is a term that’s broadly understood and misapplied, with negative implications both for agencies and their clients.

What exactly is content optimization and why is content optimization important?

Here are four things you need to contemplate when optimizing content:

Frequency

Have you found the right balance with regards to publishing content?

Some brands find that one blog article a week does the trick, while others determine 3 to be the magical number. Some aim to publish one premium bit of content each month, while others strive for one per quarter. If it is too regular, you’ll conquer your audience. If it is too rare, you run the risk that they never come back. There’s no right or wrong answer, but the most important purpose is that content optimization is not just about what is being published, but how frequently it’s published and the quality of what is being published.

Relevance

Obviously, if the content subject matter is not related to its target audience, it might barely be described as optimized. Here we find the essential distinction between content optimization and internet search engine optimization. A piece of content might be nicely tailored to search engines, but totally miss the mark with regards to its intended audience.

Does the content address topics the audience is interested in?

In case the answer is no, then your content is not optimized.

Usefulness

Useful content and relevance shouldn’t be confused. A blog article, for instance, maybe relevant to its audience, but provides nothing of value. It is essential for brands to ascertain if there are 100 bits of identical content or when the content is unique. This relates back the stage on frequency. A brand may produce content in large volume, however, this provides the reader nothing fresh. In case your content does not assist your intended audience to resolve an issue or better understand the trend then it isn’t optimized.

Progression

Does it get readers intrigued in service or a brand new product, even when it is done indirectly?

Does it generate leads?

To know if your content is optimized, click here and put your content to the test.