While looking to set up an online marketing presence, Facebook and Twitter became the go-to networks for reaching out to consumers and shaping branding, with LinkedIn close on their heels.
Oh, how soon we forget about it online video marketing platform and sites like it. Yahoo Video, Vimeo, Google Video, Daily Motion along with other online video platforms shouldn't be underestimated as viable marketing tools. However, many are overlooking the power of online video. Recently asserted that most users watch YouTube videos more than they search Google, and a video is 50 times more likely to get a first page Google ranking than a text page for the right keyword.
In fact, it's believed that video content will drive 82% of all Internet traffic by 2021 . (webconfs.com)
Such info makes video essential to any online marketing strategy. The value of online video, as opposed to Television spots, is enormous. Unlike Television, online media can be tracked- showing how many individuals watched, how long they watched and what led them to the video in the first place. Such metrics provide valuable info on consumer demographics.
Additionally, consumers can comment on the videos, providing instant feedback. Your video should be focused on your consumer demographics, right down to colour selections and song. Even though it costs far less to make an online video than a Television commercial, do not make it look like it costs less.
Utilize a hi-def camera and multiple takes.
You want viewers to remember your video and share it, so make it a top quality, intriguing and transparent. Consumers will be looking for videos that show what individuals really think about your product and give insight into the workings of one's business.
Exactly like other social network platforms that have broken down barriers between consumer and provider, your videos should make prospective clients seem like you are willing to share everything. As with all marketing tools, do not rest your entire marketing plan online video. Online video marketing should be part of your overall strategy and incorporated into it.
The beauty of online media is how easy it's for competitors to share through Twitter, Facebook, LinkedIn along with other networks, and you should be sharing it, too. Once you create a video, promote it on all of your media platforms.
Once you have a feel for what your competitors are doing – the type of videos they're producing, how engaging they are, how many views they have, what metadata they're using and so on – it'll make it easier for you to create a video that "one-ups" them, both in terms of having better content and being better optimized for YouTube's algorithm.
Monitor the video the same way you'd monitor other social network accounts reply to comments. Take suggestions and use them in your next video. You can even if you ask users to submit their very own videos and post a few to share.
Do not be left behind.
The next time you're making a video, try the below steps.
YouTube Search Filters: Understand What’s Already Working
YouTube Search Auto-Suggest: Long Tail Key Phrases
Explore: Research Related Concepts and Trends
Create a Content Monitoring & Archiving Dashboard with the below features
It offers a video SEO which will help increase your video's ranking in search results.
A collection of the top ranking keywords for your channel, and your competitors' keywords.
Using a keyword density tool increases your chances of being in the top search rankings on YouTube.
Remember, since YouTube limits the number of tags you can include, add your most important keyword phrases first and then use specific multi-word tags that are easier to rank for.
According to recent research by Brightcove : Almost half (46 percent) of viewers say they've actually made a purchase as a result of watching a branded video on social media, and a third (32 percent) say they've considered making a purchase as a result of watching a video.
According to YouTube , metadata includes information about a video such as the title, description, tags and annotations.
If your looking for simple Youtube keyword / Youtube SEO tools to manage your Youtube SEO, click here to read more.
Published with StoryChief