Here is an example of the Idea Labz-generated content brief and how to use our content briefs to accelerate writing:

The content brief is for the topic of SEO

There are multiple sections in the Idea Labz Content Briefs. The research provided helps you write quality search engine optimized content.

Here is a breakdown of the sections:


The Overview section provides high-level data points including average word count, links per source, prominent title topics, and must-include topics.

You want to make sure your article reaches the average word count at a minimum. If the average word count provided for your query is low (below 1,500 words) that could be an opportunity to create a much longer article, to help Google notice and pick you as the winner against less comprehensive articles.


We analyze all links referenced across top results and should be utilized for inspiration and factual information around the topic you are writing.

It is crucial to include useful links pointing to authoritative sites.

If the average link count is high (ten plus links per source), you can assume your competitors are writing highly educational content that requires a great deal of context and detailed explanations.

When appropriate, embed links like Youtube videos in your content.


List of the 20 top most important topics.

We analyze the full text of search results to extract key topics and sorts them by importance and provides you with a list of topics/concepts you should incorporate in your content. These can be mentioned and/or used in H2s/subsections within the content. This helps boost overall “rankability” score.

It’s important to make sure your article is comprehensive and covers all the topics. Do not compromise readability by just stuffing topics into your article. Instead, add new sections, answer questions and make your article longer.

Suggested H2 / Subsections

We pull together all H2s/H3s/subsections of content from other top-ranking articles for this topic and focus keyword(s). You should consider using these within the content, and change/repurpose if needed.


We identify sentences that mention facts and statistics across search results.

Most people enjoy reading content that is backed up by facts and reputable information. Incorporate as many statistics as possible in your article to show your readers how much you care about research.


We generate a bulleted summary for each source.

Summaries are a useful way to get a high-level understanding of your competitor’s content. You may have to dig a little deeper into their content by visiting their site and reading their content in full.


  • Content Briefs save you time doing article research and lets you be strategic and focus on creativity.
  • Use data from Content Briefs to make sure your content meets the goals necessary to successfully rank on Google.
    1. User intent: Is your content addressing a specific user query?
    2. Topic optimization: Are your topics helping Google understand why your content is the best possible choice?
    3. Long-form: Are you providing detailed and authoritative content?
  • Keep it human: AI and automation are great, but your readers are human. Find a balance where technology makes you more productive, but also more human.

Click here to get a free content brief for an article on your site