Why is content marketing essential for SEO?

content marketing

SEO and content marketing have brought in a massive change in the world of digital marketing.

Before actually briefing the relationship between SEO and content marketing, let us first understand what the terms actually are. SEO refers to the technical process of increasing the quality of organic traffic and attracting more visitors to your website. While content marketing is about using valuable and relevant content to achieve profitable customers.

The confusion is about how does SEO & content marketing work together. SEO without content marketing is like a soulless body. SEO is actually strategized around content marketing as every website needs words, blogs, content, keywords, etc. In order to succeed, both must go hand in hand. SEO & content marketing fit in together, overlap & blend. SEO is the only way to successful content marketing.

However, SEO and content marketing differ from one another in some critical areas. But still, they aren’t independent of each other. The elemental contrast is SEO is narrower and more technical, while, content marketing is broader and more holistic.

The way to apply SEO is to channel its specific technical endeavours into content marketing. However, the only way of ensuring that content marketing is a success is by applying SEO techniques in its implementation. If SEO demands, content marketing fulfils those demands.

Use of Keywords

The essential element in SEO is about researching and identifying relevant keywords and using them in your content so they rank higher in the Search Engine Results Page(SERPs). So, it is important to use keywords appropriately and follow a strategic approach. Maintaining a balance between SEO and content is imperative.

Keyword strategy is the key to effective Search Engine Marketing (SEM). Choose competitive keywords that are closely associated with the particular industry you are working with. Ensure to follow a logical approach. Use the Google Keyword Planner to analyze the volumes of popular keywords. Keywords are essential to rank well and boost traffic. So, follow a strategy and do not stuff your content with keywords and over optimize. Follow a reasonable approach and use the important keywords in the title & body section.

Offering quality content

New, unique and creative content will rapidly be indexed, ranking your content higher than low quality & repetitive content. Content should be able to attract your clients as well as solve their particular problem. One can write influential content by considering important keywords and your target audience. This determines the relevance of a page to a specific keyword.

User’s Experience

SEO is not only about blogs, articles, keywords & back-links but, also about optimizing, enhancing meta description and using appropriate meta tags. Website optimization makes a web page appealing to the search engines. This ensures that the site has no broken links. Otherwise, the content will have a poor search engine ranking. Optimizing the URL and providing the right slug concisely drives the search engine to find the relevant subpages and categorize the different parts of your site. This is vital for the SEO strategy to succeed. The technical SEO elements benefit the user experience and are present so as to publicize the content.

A good sitemap ensures an easy approach to the content for users. The appropriate tag provides outstanding & superior indexing along with, authentic search results. Tags like header tags and title tags help the user by strategizing the content that is useful for readers and simple for the search engine to understand.

A good title tag ensures a positive user experience as the visitor can recognize the information from the page before they actually click on it. Header tags hold great importance to differentiate headings and subheadings to keep the content well organized.

Driving Site Traffic

Back-links, inbound linking & outbound linking is another major factor of SEO. Associating your links with high-domain authority sites drastically increases your site traffic. The best method for developing links is to create expertise content. To get a back-link and boost traffic, stellar content would be the right choice.


SEO & content marketing is not two distinct departments. In fact, both are interdependent on each other. Content marketing will succeed only if the SEO is planned accordingly & properly.

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