Content briefs are suggestions that give content writers the relevant inputs that they need for writing a content that ranks high for your target audience. The document should catch the large and the small, the essential messaging and the nuances of your brand as well as the article. This document doesn’t need to dictate each word the author writes. But, recommend an outline, for example, to include the topics and subtopics into the content.
Content briefs could also outline the questions to answer within existing content pages to improve relevance rankings. It can also include items like word count metrics, content quality scores, etc. Perhaps, it remains minimum from the corner of the computer screen. Also, it lies quietly on all the desk covered in coffee mug rings. But, it’s soul has to be kept in reach, reminding all the authors to whom and why they are writing this bit. The creative content brief cannot be written in a bubble.
A proper content marketing program is usually overseen by commanding your editor. Your content writer acts as the bridge between the company’s advertising plan and the content creation process. The creative content brief operationalizes that approach, converting big ideas of the plan into actionable information for the authors. Developing a creative content brief for an article will probably not be possible in one session.
A creative content brief also puts up questions that a reader might have in mind. So, everyone needs a blank copy of the short to consider beforehand and prepare notes.
Discuss everything. The editor asks probing questions that assures the information given is useful and should not rely on marketing jargon. (Remember, this is a final document for writers who are working on stories that establish your authenticity along with assisting your clients.)
That is the entire point of content advertising. The editor completes a first draft of the creative short and circulates it for review. Even if it should not encourage jargon, it still has to be aligned with the overall strategic tone.
Content briefs should help your team write articles that cover niche content appealing to your customer base. These articles also improves the authority of the site on the topic & subtopics.
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