Future Of Chatbots, The journey of digital online advertising has been fascinating and rather intriguing. Marketing in the 2000 was dominated by SEM and SEO. And, most recently we’ve seen mobile advertising increase and plateau as customers have stopped downloading new apps.
As all of us know, we’re now in the era of messaging. And obviously, advertising and interfacing with the customer is profiting from this new platform in the form of Chatbots. Even buyer behavior has witnessed a change from social networks into messaging platforms such as SMS, FB Messenger, Apple iMessage, Slack, etc.
Consequently, technology firms are now building Chatbots on such platforms to provide AI driven intelligent and more participating channels to brands to deliver effective customer support. It goes without saying, they’re now a necessary part of their marketing strategies.
As an expert would say, while working with brands across many business verticals, including hospitality, tourism, entertainment, media, etc., They have seen creations occurring quickly, and the basic strategy towards experimenting with technologies by manufacturers has seen a vast difference. The list is endless. Chatbots offer true involvement beyond views and clicks.
Together with personalisation of conversation, they assist brands get insights straight from the customers.
Overall, the brands personality is brought by them. What more could one ask for? A brand like Sephora has created and shares beauty hints with teens, and a bot on Kik. The bot very first enquires what users are intrigued in learning about skin, eyes, nails, hair, etc. And just indicates tutorials, beauty tips, and products.
Facebook Messenger, that has 11, 000 bots, became the top choice for companies for bot development. Thus, this is sometimes a good place to begin out when shooting a first look at creating Chatbots that live within Messenger apps.
Chatbots come mobile optimised, thanks to all the market utilizing the mobile first approach.
You do not have to go throughout the additional trouble of making them mobile optimised. Even more important, they’re simple to implement. By incorporating chatbots across all social network platforms and after that having them interlinked, marketers can upgrade new messages at once across all platforms.